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Author: | Kreweras, C. |
Title: | La mesure de l'efficacite dans la presse industrielle. |
Journal: | Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 83-92 |
Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING MEDIA INDUSTRIAL ADVERTISING NEWSPAPER ADVERTISING |
Language: | fre |
Abstract: |
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