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Author: | Foxall, G.R. Bhate, S. |
Title: | Cognitive style and personal involvement as explicators of innovative purchasing of "healthy" food brands |
Journal: | European Journal of Marketing
1993 : VOL. 27:2, p. 5-16 |
Index terms: | BRANDS MARKETING PURCHASING PRODUCTS INNOVATION |
Language: | eng |
Abstract: |
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