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| Author: | Mitchell, V-W. Boustani, P. |
| Title: | Market development using new products and new customers: a role for perceived risk |
| Journal: | European Journal of Marketing
1993 : VOL. 27:2, p. 17-32 |
| Index terms: | CONSUMER BEHAVIOUR PRODUCT DEVELOPMENT CEREALS INDUSTRY |
| Language: | eng |
| Abstract: |
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