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Author: | Nelson, P. Siegfried, J. Howell, J. |
Title: | A simultaneous equations model of coffee brand pricing and advertising. |
Journal: | Review of Economics and Statistics
1992 : FEB, VOL. 74:1, p. 54-63 |
Index terms: | BRANDS MARKET SHARE RETAIL PRICING ADVERTISING EXPENDITURE |
Language: | eng |
Abstract: |
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