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| Author: | Lau, K-N. Post, G. V. |
| Title: | Evaluating consumer preferences for existing multiattribute products: A non-metric approach. |
| Journal: | Decision Sciences
1993 : JAN/FEB, VOL. 24:1, p. 200-208 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING RESEARCH STATISTICAL METHODS |
| Language: | eng |
| Abstract: | A model evaluating consumer preferences for multiattribute products is derived. The model possesses the following features: 1) the method works for existing products; 2) the input data require only overall product rankings and attribute rankings; 3) the distribution of part worths (utility) for particular attributes is derived and used to judge the trade-offs among different attributes; 4) the procedure can be implemented with existing software; and 5) the attributes do not need to be quantifiable. |
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