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Author: | Barley, S. R. Kunda, G. |
Title: | Design and devotion: surges of rational and normative ideologies of control in managerial discourse. |
Journal: | Administrative Science Quarterly
1992 : SEP, VOL. 37:3, p. 363-399 |
Index terms: | MANAGEMENT SCIENCE HUMAN RELATIONS ORGANIZATIONAL CULTURE QUALITY |
Language: | eng |
Abstract: | This paper challenges the prevalent notion that American managerial discourse has moved progressively from coercive to rational and, ultimately, to normative rhetorics of control. Preliminary support is proposed and found for a theory that combines cultural constraints and material forces. The tendency for innovative surges of managerial theorizing to alternate between rational and normative rhetorics of control appears to be rooted in cultural antinomies fundamental to all Western industrial societies: the opposition between mechanistic and organic solidarity and between communalism and individualism. |
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