search query: @author Sinha, R. K. / total: 2
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| Author: | Gauvin, S. Sinha, R. K. |
| Title: | Innovativeness in industrial organizations: a two-stage model of adoption |
| Journal: | International Journal of Research in Marketing
1993 : JUN, VOL. 10, p. 165-183 |
| Index terms: | INNOVATION INDUSTRIAL ORGANIZATION MODELS |
| Language: | eng |
| Abstract: | Micro-models of adoption of innovations have provided contradictory results regarding the impact of organizational characteristics upon "innovativeness". The article shows that this differences can be reconciled by explicitly incorporating the notion that firms differ in terms of their opportunities for adoption. The authors use a modelling approach to capture the probability of adoption as a function of opportunities for adoption, innovativeness and past adoptions. The model is tested on a sample of 8,000 firms in the context of the adoption of personal computers. |
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