search query: @author Walsh, W. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Walsh, W. |
| Title: | Developing the metaquality product |
| Journal: | Research Technology Management
1992 : SEP-OCT, VOL. 35:5, p. 44-49 |
| Index terms: | PRODUCT DEVELOPMENT ENTREPRENEURSHIP ORGANIZATION |
| Language: | eng |
| Abstract: | In today's globally competitive world, successful product development means achieving a level of excellence that goes far beyond the traditional notions of a "quality product" as one that is safe, durable, functional, and cost-effective. This hightened standard of excellence in a winning product is referred to as its "metaquality". Developing the metaquality product comes about when considerable up-front effort is devoted to creating and broadly communicating a product "vision." |
« previous | next »
SCIMA