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| Author: | Donovan, S. |
| Title: | Flowing past organizational walls |
| Journal: | Research Technology Management
1993 : JUL-AUG, VOL. 36:4, p. 30-31 |
| Index terms: | R&D LEADERSHIP ORGANIZATION MANAGEMENT |
| Language: | eng |
| Abstract: | Industry is well past the era when marketing can throw an idea over the wall to research, which throws a prototype over the wall to engineering, which throws a design over the wall to manufacturing, saying "Make it," with accounting scurrying after everyone to find out what happened. In order to move products and services effectively from the laboratory to the market place, teams comprised of individuals from all functions inputting their wisdom, knowledge and expertise are needed from day one. In this article the author shares something that has worked for him. |
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