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Author: | Bhaduri, M. Souza, M. de Sweeney, T. |
Title: | International qualitative research: a critical review of different approaches |
Journal: | Marketing and Research Today
1993 : SEP, VOL. 21, p. 171-178 |
Index terms: | REVIEW INTERNATIONAL QUALITATIVE RESEARCH |
Language: | eng |
Abstract: | This paper was first presented at the ESOMAR Seminar on Qualitative Research in Rome in February 1993. It was written by three practitioners from Group M International from the UK, France and the US. They have all co-ordinated studies worldwide and have themselves been co-ordinated both by client companies and other research institutes. The role of research co-ordination has undergone some change in the last decade and various approaches have been adopted for undertaking qualitative research internationally. |
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