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| Author: | Akoorie, M. Barber, K. Enderwick, P. |
| Title: | Europe 1992: implications for New Zealand business |
| Journal: | European Journal of Marketing
1993 : VOL. 27:1, p. 22-34 |
| Index terms: | EUROPEAN COMMUNITY INTERNATIONAL MARKETING INTERNATIONAL TRADE |
| Language: | eng |
| Abstract: | Like many small nations, New Zealand is an open economy dependent on trade. This article analyses the principal impacts and interprets these from the perspective of a small non-EC nation. The first section draws on survey data to provide a current perspective on New Zealand business strategies with regard to the EC. This is followed by a section which offers a scenario of how New Zealand business is likely to be affected by 1992, and how current operating strategies will need to be reviewed and revised. |
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