search query: @author McGoldrick, P. / total: 2
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| Author: | Greenland, S. McGoldrick, P. |
| Title: | Atmospherics, attitudes and behavior: modelling the impact of designed space |
| Journal: | International Review of Retail, Distribution and Consumer Research
1994 : JAN, VOL. 4:1, p. 1-16 |
| Index terms: | RETAILING CONSUMERS ENVIRONMENT |
| Language: | eng |
| Abstract: | The concept of atmospherics is discussed and redefined with service and product retailers in mind. A systematic approach for investigating designed environment-behavior relationships is then presented in the form of the indirect effects model. Utilizing techniques of design appraisal, measuring emotional states and service assessment, this model offers a framework for eliciting and evaluating the effects of the retail store or branch environment upon its users. |
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