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| Author: | Danet, D. |
| Title: | La strategie militaire appliquee a la vie des affaires: Austerlitz ou Waterloo? = Military strategy applied to business life: interest and danger |
| Journal: | Revue Francaise de Gestion
1992 : JAN-FEB, NO. 87, p.24-29 |
| Index terms: | STRATEGY ARMED FORCES BUSINESS ENVIRONMENT CORPORATE STRATEGY GAME THEORY THINKING |
| Language: | fre |
| Abstract: | For some time now, there has been a growing tendency to draw parallels between military and business strategy. Apart from the questions of mode, this trend is not entirely devoid of interest. It is shown how some basic military concepts can be successfully applied in a business environment. The similarities between the relationships of the two fields of human existence can be traced using game theory as a frame of reference. But it is also demonstrated that reasoning by analogy and the simple transposition of thinking patterns from the military field to the company are not without danger. |
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