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| Author: | Kamakura, W. Novak, T. |
| Title: | Value-system Segmentation: Exploring the Meaning of LOV |
| Journal: | Journal of Consumer Research
1992 : JUNE, VOL. 19, p.ll9-132 |
| Index terms: | MARKET SEGMENTATION MOTIVATION RESEARCH CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | Human values have long been suggested as means for understanding consumers' underlying motivations, and have been increasingly used as a basis for market segmentation. The list of values (LOV) is one common approach to segmentation. The present study applies a new measurement model that identifies latent value-system segments derived from a ranking of the LOV items. |
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