search query: @author Kindra, G. / total: 2
reference: 2 / 2
« previous | next »
| Author: | Kindra, G. Stapenhurst, F. Strizzi, N. |
| Title: | A survey of countertrade practices with Eastern Europe |
| Journal: | International Marketing Review
1993 : VOL. 10:6, p. 61-76 |
| Index terms: | CANADA EUROPE, EAST TRADE |
| Language: | eng |
| Abstract: | This article gauges the attitudes of Canadian executives towards countertrade with East European trade partners. The authors discuss the origin, types and scale of countertrade as a portion of world trade, together with a review of the literature. The article describes a research study and presents the findings. Potential business strategies and responses based on these findings are offered.Failure to respond successfully to the countertrade challenge could lead to missed future business opportunities with huge profit potential. |
« previous | next »
SCIMA