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| Author: | Schwarzkopf, D. |
| Title: | Programmstrategien des offentlich- rechtlichen Rundfunks im dualen System (Program strategies of public radio and TV in a dual system) |
| Journal: | Media Perspektiven
1990 : NR. 11, p. 681-688 |
| Index terms: | |
| Freeterms: | media selection |
| Language: | eng |
| Abstract: | The appearance of private radio and television changed the environment of the state radio and television. The article tries to determine how state media should react: struck a balance between serious and entertainment programs, innovate, give more information, serials, co-operate with foreign partners, have a responsibility for German culture, identity, with special reference to the unification process. |
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