search query: @freeterm scales / total: 2
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| Author: | |
| Title: | Figuring out European ratings |
| Journal: | Broadcast
1991 : MAY 24, p. 31 |
| Index terms: | |
| Freeterms: | Television industry, Europe, Rating scales |
| Language: | eng |
| Abstract: | Analysis of need to remove barriers to viewing data in single EC market. Rating databases. Published figures in Europe. Commercial breaks. Audience share. US market. Computer software metering systems. Viewing data and programme sale. Purchasers and sellers. A European ratings database. |
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