search query: @author Darschin, W. / total: 2
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| Author: | Darschin, W. Frank, B. |
| Title: | Tendenzen im Zuschauerverhalten (Trends in the behaviour of viewers) |
| Journal: | Media Perspektiven
1991 : NR. 3, p. 178-193 |
| Index terms: | |
| Freeterms: | television, media research, Federal Republic of Germany |
| Language: | eng |
| Abstract: | Better reception possibilities. The time of the day covered by programs is the same as before. Number of viewers slightly increasing, first of all of private medias, in every hour of the day. Breakdown of viewing according to program types. Viewing of cable-TV. Age structure of viewers. Consumption of video cassettes went back. |
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