search query: @author Gardial, S. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Gardial, S. |
| Title: | Comparing consumers' recall of prepurchase and postpurchase product evaluation experiences |
| Journal: | Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 548-560 |
| Index terms: | PRODUCTS EXPERIENCE EVALUATION |
| Language: | eng |
| Abstract: | This study explores the phenomenon of postpurchase product evaluations primary by comparing consumers' recalled postpurchase evaluation experiences with their recalled prepurchase evaluation experiences. Personal interviews and retrospective verbalizations were employed so that respondence could describe the phenomena in their own experiences and words. A secondary comparison was also made between consumers' postpurchase evaluation experiences in general versus those specifically cued by the terms "satisfaction" and "dissatisfaction". |
« previous | next »
SCIMA