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| Author: | Theus, K. |
| Title: | Subliminal advertising and the psychology of processing unconscious stimuli: a review of research |
| Journal: | Psychology & Marketing
1994 : MAY/JUN, VOL. 11:3, p. 271-290 |
| Index terms: | MARKETING ADVERTISING REVIEW |
| Language: | eng |
| Abstract: | This article reviews progress to date on research on the effects of subliminal stimulation on subject populations and potential applications to persuasive communications. Three areas of inquiry covered in the literature include psychological, physiological, and behavioral (choice) responses, the last of which is of particular interest to advertising and marketing specialists. The article identifies several fruitful areas for continued research and experimentation, especially in areas of social marketing research. |
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