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| Author: | Laios, L. Xideas, E. |
| Title: | An empirical investigation of institutional and industrial purchaising structure |
| Journal: | European Journal of Marketing
1994 : VOL. 28:4, p. 20-38 |
| Index terms: | PURCHASING INDUSTRIAL STRUCTURE EXPENDITURE |
| Language: | eng |
| Abstract: | The article investigates whether institutional and industrial organizations buying capital items exhibit different patterns of structural configuration across the purchasing cycle. It also measures the sructure of the purchasing function by three composite parameters especially developed fkor this research. These parameters express aspects of articulation, depth of analysis and decentralization respectively, and are measured for each of four purchasing cycle phases. |
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