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| Author: | Gittins, J. |
| Title: | A planning procedure for new-product chemical research |
| Journal: | R. and D. Management
1994 : JUL, VOL. 24:3, p. 219-227 |
| Index terms: | R&D NEW PRODUCTS PLANNING |
| Language: | eng |
| Abstract: | RESPRO is a computer-based planning tool for new-product chemical research, particularly in the pharmaceutical and agrochemical industries. It helps the research manager to make quantitative judgements about the effects of different effort allocations to projects at the stage when large numbers of formulations are being tested. These then serve as the basis for estimating the profitability of any given plan to make its more profitable. |
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