search query: @author Haugtvedt, C. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Haugtvedt, C. Wegener, D. |
| Title: | Message order effects in persuasion: an attitude strenth perspective |
| Journal: | Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 205-218 |
| Index terms: | CONSUMER RESEARCH ATTITUDES TELEVISION RECEIVERS INDUSTRY |
| Language: | eng |
| Abstract: | Contemporary research on attitude change processes is reviewed for implications regarding the relative influence of successive opposing messages on final judgments. Based on this review, extent of message relevant elaboration is offered as a moderator of primacy versus recency effects in prior research. Support for this view is derived from the ability to explain the results of previous studies and from two experiments in which message presentation order is manipulated in a factorial design. |
« previous | next »
SCIMA