search query: @author Bodmer, V. F. / total: 2
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| Author: | Bodmer, V. F. |
| Title: | Banken-Marketing 2000 - Kundennähe und Spezialisierung. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1993 : VOL. 62:4, p. 81-83 |
| Index terms: | BANK MARKETING CUSTOMERS SPECIALIZATION INFORMATION TECHNOLOGY CONSUMER SATISFACTION COSTS |
| Language: | ger |
| Abstract: |
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