search query: @author Narver, J.C. / total: 2
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| Author: | Slater, S.F. Narver, J.C. |
| Title: | Product-market strategy and performance: an analysis of the Miles and Snow strategy types (!PRODUCT STRATEGY) |
| Journal: | European Journal of Marketing
1993 : VOL. 27:10, p. 33-51 |
| Index terms: | MARKETING STRATEGY |
| Language: | eng |
| Abstract: |
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