search query: @author Gutierrez Arranz, A.M. / total: 2
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| Author: | Gutierrez Arranz, A.M. Rodriguez Escudero, A.I. |
| Title: | La extension de marca como estrategia competitiva |
| Journal: | Esic Market
1993 : APR-JUN, 80, p. 27-35 |
| Index terms: | TRADE MARKS COMPETITION STRATEGIC MANAGEMENT |
| Language: | spa |
| Abstract: |
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