search query: @author Moskowitz, H. R. / total: 2
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| Author: | Rabino, S. Moskowitz, H. R. |
| Title: | Optimizing the product development process: strategical implications for new entrants. |
| Journal: | Sloan Management Review
1980 : SPRING, VOL. 21:3, p. 45-51 |
| Index terms: | SCALING COST REDUCTION MANAGEMENT MARKETING PRICING PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
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