search query: @author Faivre, J.-P. / total: 2
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| Author: | Faivre, J.-P. |
| Title: | Des etudes "classiques" aux etudes "strategiques". |
| Journal: | Revue Francaise du Marketing
1993 : APR-SEP, 142-143, p.75-88 |
| Index terms: | MARKET SURVEYS STRATEGIC MANAGEMENT DECISION MAKING MARKETING INFORMATION |
| Language: | fre |
| Abstract: |
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