search query: @author Weinberg, B. D. / total: 2
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Author: | Urban, G. L. Hulland, J. S. Weinberg, B. D. |
Title: | premarket forecasting for new consumer durable goods: modeling, categorization, elimination and consideration phenomena. |
Journal: | Journal of Marketing
1993 : APR, vol.57:2, p.47-63 |
Index terms: | NEW PRODUCTS CONSUMER BEHAVIOUR FORECASTING STRATEGIC PLANNING MARKETING USA |
Language: | eng |
Abstract: |
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