search query: @author Frohofer, F. / total: 2
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| Author: | Frohofer, F. |
| Title: | Am Beispiel Merkur: Durchdachte Strategien als Chance! |
| Journal: | Management-Zeitschrift Industrielle Organisation
1994 : JUL-AUG, VOL. 63:7/8, p. 64-68 |
| Index terms: | LONG RANGE PLANNING COFFEE INDUSTRY CONFECTIONERY INDUSTRY |
| Language: | ger |
| Abstract: | A company of long-standing in Berne has increased its net sales 19 times over since 1984, the cash-flow by a factor of 25 and the net profit by a factor of 50. What is the secret behind this? A long-term strategy which has only had to be changed to an insignificant extent up to now |
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