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| Author: | Wenzel, C. O. Franck, J. |
| Title: | Freizeitmärkte: Neues Zielgruppenverständnis. |
| Journal: | Absatzwirtschaft
1994 : JUL, p. 40-42 |
| Index terms: | LEISURE LIFE STYLE SOCIAL CHANGE MARKETING CONCEPT STRATEGIC PLANNING |
| Language: | ger |
| Abstract: |
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