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| Author: | Watson, G. H. |
| Title: | How process benchmarking supports corporate strategy. |
| Journal: | Planning Review
1993 : JAN-FEB, VOL. 21:1, p. 12-15 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, KONKURRENZFORSCHUNG, BETRIEBSVERGLEICH |
| Language: | eng |
| Abstract: | Benchmarking is an important tool for evaluating corporate strategy. It is a way to increase the corporate learning rate in the areas that represent core competencies for the business. Benchmarking, gaining the knowledge of your company's relative position in key business processes and core competencies , is an essential responsibility of the strategic planning process. |
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