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| Author: | Lackman, C. Lanasa, J. |
| Title: | Product liability cost as a marketing tool. (Qualitätssicherung) |
| Journal: | Industrial Marketing Management
1993 : VOL. 22:2, p. 149-154 |
| Index terms: | |
| Freeterms: | MARKETINGSTRATEGIE, QUALITÄTSPOLITIK, PRODUKTPOLITIK |
| Language: | eng |
| Abstract: | Because we are marketing in an increasingly competitive global economy, it is imperative that product liability be addressed as a competitive advantage for the selling firm. In the development and management of products, especially technical products, product liability costs (PCL) can be substantial. The purpose of this article is to develop a PLC simulation model that provides management decision makers with a competitive tool with which to secure market position and to gain and maintain market share. |
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