search query: @author Allison, N. K. / total: 2
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| Author: | Mizerski, R. W. Allison, N. K. Calvert, S. |
| Title: | A controlled field study of corrective advertising using multiple exposures and a commercial medium. |
| Journal: | Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 341-348 |
| Index terms: | ADVERTISING MEDIA ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
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