search query: @freeterm PRODUKTPOLITIK, SORTIMENTSPOLITIK / total: 2
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| Author: | Derajtys, J. M. Chrisman, J. J. Bauerschmidt, A. |
| Title: | The shake-out in microcomputers: causes and consequences (Elektrotechnische Industrie) |
| Journal: | Long Range Planning
1993 : FEB, VOL. 26:1, p. 86-97 |
| Index terms: | |
| Freeterms: | KLEINCOMPUTER, MARKTMECHANISMUS, PRODUKTPOLITIK, SORTIMENTSPOLITIK |
| Language: | eng |
| Abstract: | The years 1985-1989 marked the beginning of a shake-out in microcomputers, an industry that had only emerged in the late 1970's. This article describes what happened to the firms that were unable to survive this shake-out. A unique data set provided information on the product line strategies of industry competitors during this critical period, so that the passage of firms into and out of the industry could be plotted. |
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