search query: @author Deshpand`, R. / total: 2
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| Author: | Deshpand`, R. Farley, J.U. Webster Jr, F.E. |
| Title: | Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis (Neue Produkte; Produktpolitik; Verbraucherforschung) |
| Journal: | Journal of Marketing
1993 : JAN, VOL. 57:1, p. 23-37 |
| Index terms: | |
| Freeterms: | BETRIEBSKLIMA, INNOVATION, JAPAN, MEINUNGSFORSCHUNG |
| Language: | eng |
| Abstract: | Interviews with marketing executives at a Japanese vendor firm and purchasing executives at a Japanese customer firm, provided data on corporate culture, customer orientation, innovativeness, and market performance. Business performance (profitability, size, growth rate, and share of market) was correlated positively with the customer's evaluation of the supplier's customer orientation. Japanese companies with corporate cultures stressing competitiveness and entrepreneurship outperformed those dominated by internal cohesiveness or by rules. |
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