search query: @author Burgers, W.P. / total: 2
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| Author: | Burgers, W.P. Hill, C.W.L. Kim, W.C. |
| Title: | A theory of global strategic alliances. The case of the global auto industry |
| Journal: | Strategic Management Journal
1993 : SEP. VOL. 14:6, p. 419-432 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, AUTOMOBILINDUSTRIE, ZWISCHENBETRIEBLICHE ZUSAMMENARBEIT, KONKURRENZ |
| Language: | eng |
| Abstract: | The theory articulated in this paper suggests that the desire to reduce demand and competitive uncertainty are two separate, important motives for alliances formation. Taking this as a starting point, the authors predict the configuration of horizontal alliances within an industry when firms experience these uncertainties to different degrees. An empirical test of this theory using data from the global auto industry yields results consistent with this view. |
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