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Author:Hansen, C. D.
Kahnweiler, W. M.
Title:Story telling: an instrument for understanding the dynamics of corporate relationships (Personalentwicklung; Verhaltenswissenschaften)
Journal:Human Relations
1993 : DEC, VOL. 46:12, p. 1391-1409
Index terms:
Freeterms:BETRIEBSKLIMA, BETRIEBSSOZIOLOGIE
Language:eng
Abstract:Stories are tribal codes for establishing order in societies. They are rules for family relationships, as found in Greek mythology, as well as in IBM's unwritten codes for supervisor and employee interaction. This article describes a research methodology which utilizes story telling for understanding , explaining, and comparing corporate cultures. It demonstrates how this ethnographic technique can be used to examine and the expectations for interpersonal relationships found in organizational subcultures.
SCIMA record nr: 125243
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