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| Author: | Smith, B. Bristor, J. |
| Title: | Uncertainty orientation: explaining differences in purchase involvement and external search |
| Journal: | Psychology & Marketing
1994 : NOV/DEC, VOL. 11:6, p. 587-607 |
| Index terms: | PSYCHOLOGY UNCERTAINTY PURCHASING |
| Language: | eng |
| Abstract: | This study incorporates uncertainty orientation, an individual difference variable concerned with cognitive response to uncertainty, and purchase involvement in a multiple indicator model of consumer external search activity. The model is tested using partial least squares in two contexts: for durable purchase decisions and for nondurable purchase decisions. Purchase involvement was found to be a multidimensional construct and only the experienced purchase-risk dimension was captured in the measurement models. |
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