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| Author: | Dernbach, W. |
| Title: | Produktinnovation: Zurück zu globaler Wettbewerbsfähigkeit. (!Business reengineering) |
| Journal: | Absatzwirtschaft
1994 : SEP, p. 50-54 |
| Index terms: | NEW PRODUCTS INNOVATION MARKETING STRATEGY MANAGEMENT TECHNIQUES COMPETITIVENESS GERMANY |
| Language: | ger |
| Abstract: |
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