search query: @author Phillips, F.Y. / total: 2
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| Author: | Phillips, F.Y. |
| Title: | Brand shifting in hierarchical markets: a new model and information equivalency |
| Journal: | Journal of the Operational Research Society
1994 : AUG, VOL. 45:8, p. 901-915 |
| Index terms: | BRANDS MARKETING MANAGEMENT |
| Language: | eng |
| Abstract: |
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