search query: @author Leong, S. / total: 2
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| Author: | Leong, S. Sneth, J. Tan, C. |
| Title: | An empirical study of the scientific styles of marketing academics |
| Journal: | European Journal of Marketing
1994 : VOL. 28:8/9, p. 12-26 |
| Index terms: | MARKETING RESEARCH ACADEMIC STAFF SCIENCE |
| Language: | eng |
| Abstract: | This article reports the results of a survey of scientific styles based on a survey of 249 marketing academics. Most respondents did not exhibit personality types associated with analytical scientists, although they most strongly endorsed the research values and attitudes associated with this style. A greater proportion of senior marketing academics had the sensing thinking personality type associated with analytical scientists that junior marketing faculty. |
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