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| Author: | Chaudhry, P. Dacin, P. Peter, P. |
| Title: | The pharmaceutical industry and European community integration |
| Journal: | European Management Journal
1994 : DEC, VOL. 12:4, p. 442-453 |
| Index terms: | PHARMACEUTICAL INDUSTRY EUROPEAN COMMUNITY MANAGEMENT |
| Language: | eng |
| Abstract: | This paper investigates the changing business environment of the pharmaceutical industry as a result of regional integration. The authors develop specific research propositions on such issues as regulated prices, Pan-European selling tactics, gray markets, and strategic alliances and test these propositions by means of a content analysis of interviews conducted with pharmaceutical managers. In general , the perceptions of the pharmaceutical managers supported the propositions developed for this exploratory research. |
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