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| Author: | Morrison, A. Hsieh, S. O'Leary, J. |
| Title: | A comparison of the travel arrangements of international travelers from France, Germany and the UK |
| Journal: | Tourism Management
1994 : DEC, VOL. 15:6, p. 451-463 |
| Index terms: | TOURISM MANAGEMENT GERMANY |
| Language: | eng |
| Abstract: | Travel arrangements are traditionally divided into package and non-package travel. However, further precision in developing marketing programs can be gained by expanding the concept of travel arrangements into three groups: independent travel, escorted tours and non-escorted packages. In this study, a multistage segmentation approach involving the use of geographic, purpose-of-trip and travel arrangement criteria was used to compare international pleasure travelers from France, Germany and the U.K. |
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