search query: @author Jolly, J. P. / total: 2
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| Author: | Reynolds, T. J. Jolly, J. P. |
| Title: | Measuring personal values: an evaluation of alternative methods. |
| Journal: | Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 531-536 |
| Index terms: | MARKET SEGMENTATION RATING SCALES |
| Language: | eng |
| Abstract: |
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