search query: @author Losee, S. / total: 2
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| Author: | Losee, S. |
| Title: | Watch out for the CD-rom hype |
| Journal: | Fortune
1994 : SEP 19, VOL. 130:6, p. 81-83 |
| Index terms: | INFORMATION EXECUTIVES ECONOMICS |
| Language: | eng |
| Abstract: | Some industry executives tout the luminescent discs as the hottest thing since the VCR. But that view rests on seven myths you should know about. The consumer CD-ROM craze is mainly wishful thinking on the part of hardware makers and software publishers. Nor is demand for CD-ROM titles as strong as it seems. The myths are: the CD-ROM market is huge; Consumer interest fuels CD-ROM market growth; Building CD-ROMs with computers will spur consumers to buy more. |
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