search query: @author Mason, D. H. / total: 2
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| Author: | Quinn, L. L. Mason, D. H. |
| Title: | Hoe Digital uses scenarios to rethink the present |
| Journal: | Planning Review
1994 : NOV-DEC, VOL. 22:6, p. 14-17 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | This case study of scenario planning at Digital shows how top management uses the process for testing, probing, pushing, and provoking strategic thinking about the future. Middle managers find the scenarios helpful for modeling their current businesses. |
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