search query: @freeterm MARKETING, DIENSTLEISTUNGSBETRIEB / total: 2
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| Author: | Hardy, K. G. |
| Title: | Marketing an institution (Kapitalbeschaffung) |
| Journal: | Business Quarterly
1991 : AUTUMN, VOL. 56:2, p. 78-80 |
| Index terms: | |
| Freeterms: | MARKETING, DIENSTLEISTUNGSBETRIEB |
| Language: | eng |
| Abstract: | Not-for-profit organizations, such as hospitals, universities and professional associations, have to be marketed actively, especially since traditional sources of funding are drying up. In this article the author suggests ways such organizations can attract financial support and describes some of the hazards to be avoided. |
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