search query: @author Wolek, F. W. / total: 2
reference: 1 / 2
« previous | next »
| Author: | Archawski, J. L. Wolek, F. W. |
| Title: | How French firms responded to American clones |
| Journal: | Journal of Business Strategy
1992 : SEP-OCT, VOL. 13:5, p. 36-42 |
| Index terms: | |
| Freeterms: | KONKURRENZ, MARKETINGSTRATEGIE, USA |
| Language: | eng |
| Abstract: | As European firms consolidate their positions in the unified EC, many are looking toward the USA market. The case studies in this article illustrate how French firms attempted to meet the challenges of an explosive increase in demand as well as intense competition from USA firms that cloned their successful products. |
« previous | next »
SCIMA