search query: @author Gurrad, J. / total: 2
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| Author: | Gurrad, J. Belser, S. |
| Title: | Taking strategy to the bottom line |
| Journal: | Journal of Business Strategy
1992 : MAR-APR, VOL. 13:2, p. 18-23 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE, UNTERNEHMENSPLANUNG, FINANZMANAGEMENT, FINANZIERUNGSPLANUNG |
| Language: | eng |
| Abstract: | Many companies try to connect strategy with the financial plans that actually guide managers' actions, but only a few have devised good linkages. In this case study, the authors describe the steps taken by one organization to integrate strategic and financial planning. |
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